About Desktop Publishing: Secondary But Just as Important: Collaterals

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Desktop Publishing Desktop Publishing Get Started Choose Software Make Something From Jacci Howard Bear, your Guide to Desktop Publishing One of the definitions for collateral is "Additional but subordinate; secondary." Collateral materials are additional items that support a company's product line or advertising efforts. Brochures are perhaps the most common. Apple founder Steve Jobs died yesterday at the age of 56. About.com Guide to Tom Nelson has the statement from Apple's board of directors and an excerpt from Jobs' inspiring address to the graduating class at Stanford University in 2005. The Role of Desktop Publishing in Creating Collaterals A flashy ad may get the consumer's attention but the use of collaterals such as brochures, marketing calendars, and even holiday cards sent out to customers can seal the deal or at least serve as a constant reminder that the company is out there ready to do business. Do you do collateral design? See More About:  brochures  poster design  collaterals In the Mood... Previously I've presented a list of tutorials and videos on How and Why to Use a Mood Board but let's backtrack a little and delve into exactly what a mood board is, what it's made of, and what it contains. See More About:  mood boards  brainstorming  graphic design process September in Review In case you missed it... here's what we were talking and writing about last month. Your comments are still welcome. See More About:  desktop publishing software  desktop publishing terminology  graphic design projects Share Your Cold Calling Advice Do you use cold calling to pursue new clients? Share your successes, horror stories, and tips. See More About:  cold calling  marketing  desktop publishing business Desktop Publishing Ads Brochures Software Desktop Publishing Secondary Collateral Featured Articles Create a Basic Freelance Business Plan Find the Right Template for Your Next Project Get a Daily Dose of Desktop Publishing Get More Out Of Your Next Conference Your Monitor Doesn't Do Dots: Learning PPI Ignore the Buttons: Where I Really Hang Out on Facebook   More from About.com Food and Mood Indulging a sweet tooth can cause weight gain, guilt and even worsen depression. Here are a few expert tips to help you resist. More> Carb Cravings Ever wondered why you crave carbs (or chocolate and sugar) when you're depressed? Some scientists say it may be chemical. More> This newsletter is written by: Jacci Howard Bear Desktop Publishing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Desktop Publishing newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2011 About.com   Collateral Design Bookmark This Idea Makeover This Marketing Brochure Use Blackletter Fonts for a Certificate   Follow me on: Advertisement