Thursday, January 12, 2012

About Desktop Publishing: Write About It

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From Jacci Howard Bear, your Guide to Desktop Publishing
This week we're revisiting writing and related skills used in desktop publishing and beyond.

On a sort of related note -- the importance of proofreading. As I'm writing this I hear Jay Leno in the background doing that Headlines segment he does on typos, unfortunate wording, and other mishaps in headlines, ads, and other items in print. I just heard him talking about scrapbooking so I had to look. Hmmm... A headline that evidently was supposed to be "Scrapping" made it into print without that S. Oops. Read what you write. Over and over. (Unless you are aiming for a spot on The Tonight Show.)


Designers Need to Know How to Write
I do a lot of writing and consider myself a writer but even those who don't call themselves writers may do more writing than they realize. Emails count. Writing up a contract counts (even if you start with a template). Writing your own brochure and your own Web site counts too. Let's revisit why you need to know how to write and how to improve your writing. Read about writing.
See More About:  writing  copywriting  punctuation

Quoting the Bible
This is about a comment left on an older blog entry about the use of Italics. Vicki asks about using Biblical quotes as pull-quotes set in italics and similar issues. Read the full comment and share your thoughts on using italics.

How Long Is Your Line?
Balance line length with type size is one of my 12 rules of desktop publishing. Guest Lynn expresses this opinion on the importance of line length, writing "I read and write quite a bit of technical papers, reports, and memos. I am distracted by long line lengths. I find them hard to read. In my writing, I adhere to the "alphabet and a half rule" where the line length needs to be around 39 characters given the type size. I tend to put my work in two columns on an 8.5-in by 11-in page." Check out the alphabet and a half method and other ways to come up with the ideal line length for your projects.

3 Stars For PrintMaster 2011
As I've noted in past newsletters, the newest versions of PrintMaster are not a big hit with users. 1 star and lots of complaints are the norm. We do have a 3 star review now from user 'fivetwelve' that has at least one sort of compliment for the program.

 


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Jacci Howard Bear
Desktop Publishing Guide
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