| from Darrell Zahorsky Historically, as unemployment rises in a recession, the number of franchise seekers grows. In the last recession of early 2000, franchising experienced growth. Yet, this time is different. People who have lost their job are considering a franchise. However, the tighter lending marketing has closed this option for many.Franchise may be a viable option for those who lower their sights on less expensive franchises. This week we cover the franchise option. | ![]() | In the Spotlight | Franchise Essentials The ad headlines from various franchisors scream with hype. "Money making franchise opportunity of the century." "A 150 billion dollar business." "Big money in your spare time." Every franchise company tries to gain your attention in the competitive 900 billion dollar U.S. franchise industry. However, not all franchises are alike. How do you know if you're getting a good deal? Put aside your emotions and dreams for a moment and take a hard look at the franchise opportunity. | | Buying a Franchise is Serious Business Buying a franchise is a dream for many aspiring small-business owners. There are conflicting opinions as to whether franchises tend to be more successful than independent small businesses, but this much is clear: Franchises are expensive to buy, carry the same risks as any startup business and require plenty of sweat equity to make them profitable. | Pros & Cons of Buying A Franchise Buying a franchise is an option considered by corporate employees experiencing downsizing or unfavorable work conditions. Before you take the leap, your About.com Guide for Small Business Information has assembled the pros and cons of buying a franchise. | Sponsored Links | ![]() |  | | Small Business Information Ads Advertisement |  |
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