Thursday, September 22, 2011

About Desktop Publishing: Designing Paperwork for Businesses

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From Jacci Howard Bear, your Guide to Desktop Publishing
Businesses generate a lot of paperwork. Designers do paperwork all the time. When the two get together the paperwork can be a whole lot easier on the eye. Well that's the theory at least. There are still an awful lot of terrible forms out there. I'm forever putting my name in the wrong boxes, having to squint to figure out what is being asked, and use the margins to get my full answer in the tiny little space. If you get into designing forms I hope you can do it better.

Designing Annual Reports
I don't read too many annual reports but I have looked at a few, as in flipped through the pages and admired the layout and the sometimes very slick presentation. Annual reports can be very simple or extremely complex. Either way, they should be attractive and readable. Have you considered specializing in designing annual reports, proposals, and similar business reports? If you're just starting out, you're best bet may be to contact smaller, local businesses and organizations with basic needs then expand from there. Are you a designer who does annual reports regularly? Share your advice on finding clients and tips and warnings on designing annual reports in the comments.

Filling Out Forms
Doesn't everyone just love filling out forms? Tax forms, census forms, loan applications, job applications, school admission forms, membership forms... And receiving forms is fun too, right? Invoices, monthly billing statements, form letters that try to look as if they've been personalized just for you. Well, someone has to design all those business forms. And if they do their job right then filling out forms is made just a little bit easier, almost pleasant even.

What are your pet peeves about the forms you see everyday? I hate forms that don't give you enough room to write all the information they ask for forcing you to scribble into the next box. A street address, city, state, and zip need more space than a middle initial or the date. What would you recommend to anyone designing forms for print or for the Web?






 


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This newsletter is written by:
Jacci Howard Bear
Desktop Publishing Guide
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