About Small Business Info: High Impact Low Budget Marketing

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Small Business Info Small Business Info Start Up Manage and Grow Money Matters From Darrell Zahorsky, your Guide to Small Business Info The saying "money can't buy you love" isn't too far off for the business world. It's easy to think money will fix all our business problems. Well, marketing money can't buy you customers. Look around you daily and you'll see examples of wasteful marketing. Marketing lacking in creativity and more importantly, any understanding of the customer. The refreshing, customer attracting marketing connects with the customer at the highest level and usually the biggest cost wasn't money but brain power. This week we take a look at ways to boost your marketing "gray matter" not your budget. Low-Budget High-Impact Marketing Plan The secret to creating a high-impact marketing plan is to optimize your limited budget. A one-time radio ad blitz, glossy brochure, or flash-enabled website will quickly erode your budget and derail your marketing plans. Use low-budget marketing to get your message out to your customers on a regular basis, and watch sales revenue grow The Power of Gravitational Marketing Gravitational Marketing helps companies defy the laws of "gravity" by attracting more than their fair share of the business. Gravitational Marketing is based on the principle that all bodies exhibit an inherent force called gravity that naturally attracts other bodies. Following that analogy, every business has a natural tendency, however large or small, to attract customers. The Key to Marketing: The Marketing Plan Running a successful business is not like a field of dreams; you can build it but they might not come. Marketing is all about leting people know about the product or service you offer, and persuading them to buy or use it. And for effective marketing you have to let people know about your product or service repeatedly. To do this, you're going to have to come up with both a marketing strategy and a marketing plan. Marketing vs. Advertising: What's the Difference? You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth. Let's start off by reviewing the formal definitions of each and then I'll go into the explanation of how marketing and advertising differ from one another: Small Business Information Ads Cold Relief Remedies Small Business Grant Business Marketing Human Swine Flu Common Cold Symptoms Featured Articles Marketing Plan for the Independent Inventor Home Business Marketing 101 Small Business Plans - Writing the Market Analysis Section Marketing and Sales Creating a Plan of Action Develop Your Annual Marketing Plan   More from About.com Managing Dog Behavior Problems Understanding common dog behavior problems like barking, biting, and chewing is key to handling them appropriately. More > Healthy Bodies, Healthy Minds Keep yourself, and your family, happy and healthy this fall with these tips. More > This newsletter is written by: Darrell Zahorsky Small Business Info Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Small Business Info newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2010 About.com   Must Reads Starting a Small Business 101 45 Best Business Opportunities Business Plans 101 Small Business Hard Times Survival Guide 10 Quick Tips to Improve Your Business Advertisement