About Small Business Info: Random Acts of Kindness Week

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Small Business Info Small Business Info Start Up Manage and Grow Money Matters From Darrell Zahorsky, Your Guide to Small Business Info. With Valentine's Day approaching, it's time to turn to matters of the heart. This week also kicks off Random Acts of Kindness Week. What can your business do? The Random Acts of Kindness Foundation recommends acts such as donating a percentage of your revenue for one day to a group in need or buying a big box of donuts and give them to the business next door. Giving to a non-profit or charity not only gives to a needy cause but can boost your marketing profile in the eyes of your customers. Show Your Business Heart With Cause-Related Marketing Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit. Embracing a cause makes good business sense. Consider the Pros and Cons of Cause-Related Marketing Cause-related marketing, or CRM, has exploded in recent years even though it is a relatively young concept. It began, on a national scale, in the early 1980s when American Express joined with the nonprofit group that was raising funds to restore the Statue of Liberty. Helping Others Can Reduce Stress and Increase Happiness Helping others brings good feelings to the giver and the receiver of the good deeds. In fact, research shows that those who demonstrate more altruistic social interest tend to enjoy higher levels of mental health, above and beyond the practical benefits of receiving help and other known psychospiritual, stress, and demographic factors that you would expect. Invest In Your Community Investing in your community is a great way to give back to those who have helped support your business. Volunteer groups and non-profit organizations do so much to help the communities that all of us are a part of, but they can't do it alone. Small Business Information Ads Small Business Ideas Business Funding Business Banking Business Owners New Business Featured Articles What Color is Your Business? Is Your Charitable Gift In Good Hands? The History of Valentine's Day Innovations Former Model Finds Home is Where the Heart Is Record Keeping Tips for Charitable Contributions Can My Business Deduct Charitable Contributions?   More from About.com Managing Dog Behavior Problems Understanding common dog behavior problems like barking, biting, and chewing is key to handling them appropriately. More > Healthy Bodies, Healthy Minds Keep yourself, and your family, happy and healthy this fall with these tips. More > This newsletter is written by Darrell Zahorsky Small Business Info Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Small Business Info newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2010 About.com   Must Reads Starting a Small Business 101 45 Best Business Opportunities Business Plans 101 Small Business Hard Times Survival Guide 10 Quick Tips to Improve Your Business Advertisement